FREELANCE ACD COPYWRITER October 2023-Present
INIZIO EVOKE
• DTC and HCP copy lead on CREON (treatment for exocrine pancreatic insufficiency) overseeing updates and development of Interactive Visual Aids, patient and HCP websites, patient and HCP brochure materials
• HCP copy lead for the launch of a new CAR-T therapy for patients with B-cell lymphoma
BGB GROUP
• HCP copy lead on LEQEMBI (Alzheimer’s disease) overseeing the development of a new Interactive Visual Aid showcasing new 5-year data showing greater efficacy
• Oncology copy lead for TRODELVY and creating HCP materials across multiple indications HR+/HER2 breast cancer, Metastatic triple- negative breast cancer (mTNBC), and Metastatic urothelial cancer
• Oncology copy lead for OPDIVO+YERVOY a combination therapy for multiple indications including non-small cell lung cancer (NSCLC) and renal cell carcinoma
ACD COPYWRITER November 2020-October 2023
ABELSON TAYLOR
• Copy lead on INGREZZA DTC. Oversaw launch of award winning “Spotlight” campaign, and managed their website re-launch, as well as all digital, social and CRM streams
• Copy lead on GATTEX DTC and HCP where I oversaw digital, collateral and CRM streams
• Copy lead on YESACARTA DTC and HCP.
• Worked on numerous new business pitches resulting in multiple wins
FREELANCE COPYWRITER/CREATIVE DIRECTOR February 2018-November 2020
WUNDERMAN+
• Led teams to develop website, CRM, Consumer Digital and Mobile apps for Pfizer medication XELJANZ
• Led winning pitch and creative development for Foundation Medicine Genomic Testing
• Led team to develop fully integrated consumer campaigns for TheraFlu and Nicorette
• Led new business pitches for various healthcare and pharmaceutical brands
• Developed integrated digital campaign for IKEA
SANDBOX
• Developed fulling integrated HCP campaigns for Kite Pharmaceutical, BioGen and SpoonfulOne
JWT
• Various new business assignments
POSSIBLE
• Worked on the winning pitch team for the VW account
SENIOR COPYWRITER 2009-2018
• Oreo, Subway, Walmart, Straight Talk Wireless, Purina
FREELANCE COPYWRITER 2006-2009
• The Martin Agency: 1-800-Contacts, Walmart, Morgan Stanley
• Team One: Lexus
• Secret Weapon: Jack in the Box, Clear
SENIOR COPYWRITER 2005-2006'
• Asics, Prince Tennis, Cobra Golf, Yamaha Watercraft, Newcastle Beer
COPYWRITER 2002-2005
• Subaru, Nationwide Insurance, Texas Tourism, NFL Network, American Airlines
EDUCATION - VCU Brandcenter 2000-2002.
• M.S. in Copywriting