FREELANCE ACD COPYWRITER October 2023-Present
INIZIO EVOKE
• Market Access copy lead creating pieces for the Payor Value Proposition, Patient Access and Affordability Brochure, Program Overview, Price Disclosure Forms, Rep Training Guides, GVAD Launch Presentation and more
HAVAS HEALTH
• Copy leaded across DTC and HCP for a new Novartis treatment for chronic spontaneous urticaria(CSU)
• Responsibilities ranged from disease state education to MOA video creation to IVA development leading up to drug launch
FCB HEALTH
• HCP copy lead for launch of a new treatment from Sanofi for Immune Thrombocytopenic Purpura(ITP)
• Was responsible for copy and annotations for multiple launch pieces including the DSE Global website, US HCP website, and all CRM streams
BGB GROUP
• HCP copy lead on LEQEMBI (Alzheimer’s disease) overseeing the development of a new Interactive Visual Aid showcasing new 5-year data showing greater efficacy
• Oncology copy lead for TRODELVY and creating HCP materials across multiple indications HR+/HER2 breast cancer, Metastatic triple- negative breast cancer (mTNBC), and Metastatic urothelial cancer
• Oncology copy lead for OPDIVO+YERVOY a combination therapy for multiple indications including non-small cell lung cancer (NSCLC) and renal cell carcinoma
ACD COPYWRITER November 2020-October 2023
ABELSON TAYLOR
• Copy lead on INGREZZA DTC. Oversaw launch of award winning “Spotlight” campaign, and managed their website re-launch, as well as all digital, social and CRM streams
• Copy lead on GATTEX DTC and HCP where I oversaw digital, collateral and CRM streams
• Copy lead on YESACARTA DTC and HCP.
• Worked on numerous new business pitches resulting in multiple wins
FREELANCE COPYWRITER/CREATIVE DIRECTOR February 2018-November 2020
WUNDERMAN+
• Led teams to develop website, CRM, Consumer Digital and Mobile apps for Pfizer medication XELJANZ
• Led winning pitch and creative development for Foundation Medicine Genomic Testing
• Led team to develop fully integrated consumer campaigns for TheraFlu and Nicorette
• Led new business pitches for various healthcare and pharmaceutical brands
• Developed integrated digital campaign for IKEA
SANDBOX
• Developed fulling integrated HCP campaigns for Kite Pharmaceutical, BioGen and SpoonfulOne
JWT
• Various new business assignments
POSSIBLE
• Worked on the winning pitch team for the VW account
SENIOR COPYWRITER 2009-2018
• Oreo, Subway, Walmart, Straight Talk Wireless, Purina
FREELANCE COPYWRITER 2006-2009
• The Martin Agency: 1-800-Contacts, Walmart, Morgan Stanley
• Team One: Lexus
• Secret Weapon: Jack in the Box, Clear
SENIOR COPYWRITER 2005-2006'
• Asics, Prince Tennis, Cobra Golf, Yamaha Watercraft, Newcastle Beer
COPYWRITER 2002-2005
• Subaru, Nationwide Insurance, Texas Tourism, NFL Network, American Airlines
EDUCATION - VCU Brandcenter 2000-2002.
• M.S. in Copywriting